The work

How campaigns move from plan to launch

For a Fortune 10 advertiser, media operations spanned teams, tools, and agencies, with no single account of how a campaign actually moved from plan to launch. We audited the full workflow by observing live campaigns, tracing handoffs across teams and platforms, and mapping where time and fidelity were lost. The findings restructured how campaigns move from plan to launch, and that is the workflow the teams still run.

Drop in manual data entry across every campaign cycle

For a global consumer health company, media operations ran on manual steps, including rekeyed data, hand-built trafficking sheets, and hours of repeated work in every campaign cycle. We built intelligent automation across the end-to-end media process, including scripts for data enrichment, automated trafficking workflows, and the governance to keep the data trustworthy. Manual data entry dropped by 90% and speed to market improved by 20%, with the automated workflow becoming the standard way campaigns ship.

Efficiency without loosening compliance

For major pharmaceutical brands operating under strict regulatory constraint, an operations failure is a compliance failure. We audited media and campaign operations against both efficiency and governance, looking at where work slowed, where errors could enter, and where the record regulators expect was at risk. The brands acted on prioritized findings and tightened workflows without loosening compliance.

Through messaging, planning, and sales alignment

For a global ad-tech platform, the go-to-market had grown by accretion, because messaging, buyer personas, and sales motion had each been built at different times for different markets. We audited the strategy end to end, covering positioning, personas, messaging frameworks, and the operational path from marketing promise to product delivery. Leadership adopted the recommendations and carried the changes through messaging, planning, and sales alignment.

Teams worldwide that adopted the system

For a global media network, campaign trafficking ran on thousands of hand-processed spreadsheets across hundreds of teams. We led the optimization and global rollout of an automated trafficking solution, including the communication plans, escalation paths, and training that decide whether a platform is adopted or abandoned. More than 850 teams worldwide adopted it, with taxonomy and governance rolled out across 70+ client account teams behind it.