The work
We do not name our clients. Discretion is part of the service. What follows is the work itself, led by the firm's principal across a career in operations: where it started, what changed, and what held.
Selected engagements
- Media operations audit for a Fortune 10 advertiser
- Media operations automation for a global consumer health company
- Operations audits for major pharmaceutical brands
- Go-to-market strategy audit for a global ad-tech platform
- Automation at global scale for a media network
Engagement 01
Media operations audit for a Fortune 10 advertiser
Situation
One of the world's largest advertisers, with media operations spanning teams, tools, and agencies, and no single account of how a campaign actually moved from plan to launch.
The work
A full audit of the media operations workflow: observing live campaigns, tracing handoffs across teams and platforms, and mapping where time and fidelity were lost.
Engagement 02
Media operations automation for a global consumer health company
Situation
A global consumer health company whose media operations ran on manual steps. Rekeyed data, hand-built trafficking sheets, and hours of repeated work in every campaign cycle.
The work
Designed and deployed intelligent automation across the end-to-end media process: AI-driven scripts for data enrichment, automated trafficking workflows, and the governance to keep the data trustworthy.
Engagement 03
Operations audits for major pharmaceutical brands
Situation
Pharmaceutical advertisers operating under strict regulatory constraint, where an operations failure is a compliance failure.
The work
Audited media and campaign operations against both efficiency and governance: where work slowed, where errors could enter, and where the record-keeping regulators expect was at risk.
Engagement 04
Go-to-market strategy audit for a global ad-tech platform
Situation
A global advertising technology platform whose go-to-market had grown by accretion. Messaging, buyer personas, and sales motion had each been built at different times for different markets.
The work
Audited the GTM strategy end to end: positioning, personas, messaging frameworks, and the operational path from marketing promise to product delivery.
Engagement 05
Automation at global scale for a media network
Situation
A global media network where campaign trafficking ran on thousands of hand-processed spreadsheets across hundreds of teams.
The work
Led the optimization and global rollout of an automated trafficking solution, including the communication plans, escalation paths, and training frameworks that decide whether a platform is adopted or abandoned.